Lausanne, 09 December 2021 – The COVID-19 pandemic has impacted and changed the hospitality industry forever. Today, the world’s best hospitality management university EHL Ecole hôtelière de Lausanne announces their forecast for the up-and-coming trends expected to shape hospitality in 2022.
As the global industry adapts to COVID-19 protocols, two EHL professors, Dr. Weisskopf and Dr. Masset, have investigated what next year will bring to the constantly evolving sector as it continues its recovery amidst the pandemic, adjusting to the new demands of the refined customer.
‘With the new year comes new direction for the hospitality industry. At EHL, we believe that an increase in consumer awareness will bring new opportunities and trends to the fore, particularly towards sustainability, health and well-being. The industry must evolve to remain relevant to the new demands and needs of travelers in a post-pandemic world’, states Dr Jean-Philippe Weisskopf, EHL Associate Professor.
‘I firmly believe that this crisis contains opportunities and that the firms that will be able to best adapt to the “new normal” (and to the trends discussed above) have great years ahead of them! Our role at EHL is to incorporate these analyses into our teaching in our Singaporean and Swiss campuses in order to best prepare the future leaders of the industry’, concludes Dr Philippe Masset, EHL Associate Professor.
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