Lausanne, November 27, 2025 — EHL is proud to announce the publication of its EHL Insights Report: Hospitality Outlook 2026, a forward-looking exploration of the forces reshaping hospitality in the coming year. From AI agents and immersive experiences to regenerative travel and food innovation, this report doesn’t just predict change — it challenges the industry to evolve.
As technology accelerates and expectations rise, hospitality is at a crossroads. The EHL Insights Report: Hospitality Outlook 2026 identified five major trends that will shape 2026 and beyond:
- AI Agents in Hospitality: Empowering People, Not Replacing Them Autonomous AI systems are transforming service delivery — but the real story is how they support staff well-being and elevate guest experiences. The future is not machine vs. human; it’s machine with human or augmented human.
- The Future of Food: Tech-Enabled, Transparent, and Transformative Food is becoming a vehicle for sustainability, identity, and innovation.
From blockchain to circular food service models, hospitality is leading a revolution in how we eat — and why it matters. - A New Era of Leadership: Human-Centric Leadership as the Future of Work Leadership is evolving. Vulnerability, authenticity, and trust are no longer optional — they’re essential. As Gen Z enters the workforce and labor challenges persist, hospitality must rethink how it leads.
- Immersive Experience Economy: Hospitality as Transformation Guests want more than comfort — they want meaning. Through storytelling, sensory design, and AR/VR, hospitality is becoming the architect of unforgettable, immersive experiences.
- Regenerative Hospitality: Beyond Sustainability, Toward Impact “Net zero” is no longer enough. Regenerative hospitality aims for “net positive” — restoring ecosystems, empowering communities, and embedding purpose into every stay.
What matters the most is how the industry will respond to those trends.
The EHL Insights Report: Hospitality Outlook 2026 is available for download. This annual publication is a trend forecast to help strategically guide professionals, educators, and innovators who want to stay ahead in a rapidly evolving industry. By combining academic research, expert insights, and real-world examples, the report provides actionable perspectives for hospitality businesses. It also serves as a benchmark for all sectors that thrive on human-centered service.