Audemars Piguet and the Ecole hôtelière de Lausanne join forces on the New Audemars Piguet X³ Lab Project

December 9, 2020

Brassus, 9 December 2020—Swiss Haute Horlogerie manufacturer Audemars Piguet and École hôtelière de Lausanne (EHL) are delighted to announce their new partnership as part of the Institute of Customer Experience Management (ICEM). This collaboration, called Audemars Piguet X³ Lab, aims at experimenting, developing and implementing best practices in the field of client experience. This cross-disciplinary project aligns with Audemars Piguet’s relentless quest to connect talents from different universes, pushing the limits of savoir-faire further and offering its clients exceptional experiences.


In the works since 2018, the partnership between Audemars Piguet and EHL came true in 2020 with the creation of the ICEM, enabling an ongoing collaboration between both partners. With the X³ Lab – eXploring eXtraordinary eXperiences – the Manufacture will benefit from EHL’s hospitality expertise, as well as from the development and implementation of bespoke solutions. In addition to Audemars Piguet’s support, EHL will acquire new actionable skills for its training programmes and academic publications. The project will enable participating students to deepen their understanding of the corporate world as well as the challenges of the watchmaking industry, as they will be trained for project management. The collaboration also includes the creation of a watchmakers’ student committee within EHL to teach students how to organise events and communicate effectively. A win-win partnership!

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