In the hospitality industry, reactivity and optimisation are keys to a successful business, even more so today following the Covid crisis. With its fully automated business platform for the hospitality market, BLENT centralizes all the data to let managers of hotels, restaurants and wineries get a complete and in real-time overview in order to react effectively, adapt quickly to changes, and provide the best service to customers while maintaining profitability. Located at EHL’s Innovation Village, BLENT has just received a FIT Digital by EHL loan of CHF 50’000 to support its development across Europe.
Reporting in hospitality is complex and expensive for many reasons. It is often done manually and therefore time-consuming, and the information available and compiled is out of date (sometimes by days, sometimes by months). There are also many data silos, with information isolated in specific systems, and it is very difficult to get a complete overview and understanding of your business. Even more so when you have multiple properties to manage. To run successful businesses, managers however need to be able to see in real-time what is happening in the market and establish reliable forecasts in order to make the best fact-based decisions.
BLENT’s automated platform precisely spares hospitality professionals from the manual, repetitive and technically intensive tasks induced by reporting or working with data. Specifically conceived for the hospitality industry, cloud-based and powered by artificial intelligence the business intelligence platform automatically collects and centralizes data from various systems (such as room nights, food & beverages, accounting, reputation, human resources, etc.) across multiple properties and allows professionals to access their data anytime, anywhere. Through fully customisable dashboards and reports with real-time data, managers have a 360° view of their business and can thereby optimise their activities and resources in real-time, as well as anticipate the future with effective forecasts. It is now easier to identify the actions that make sense: testing new hypotheses quickly and validating them, limiting waste and over-consumption, sharing information between departments, all in real-time and not requiring major investments. BLENT also improves both employees’ well-being and the service delivered to customers.
Founded in 2019 by Christopher Meignier, BLENT has settled at EHL’s Innovation Village and gained the support of the EHL Innovation Foundation and its partners Nestlé, Hôtellerie Suisse, Fondation Barrière and Marriott With its business intelligence platform, the start-up first targets small to medium chains of the hospitality industry, including food & beverages, wineries and distilleries. In July 2020, the company completed a seed round of CHF 150’000, which is now completed by another CHF 50’000 with the new “FIT Digital by EHL” loan.
BLENT’s team is currently working on a virtual Assistant Manager which will provide advice and alerts to the various hospitality managers and the loan provided by FIT will help the start-up to increase brand awareness and sales of the platform across Europe.
Contact : Christopher Meignier
CEO and founder