CHUR-PASSUGG – On 6 June 2019, EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank. This one-day forum saw leading industry experts, academics and students come together to compile the status quo, reflect on examples of best practice and identify areas of potential for the future when combining new medical and spa trends in the hospitality industry.
With self-care and well-being becoming increasingly high-profile topics, the demand for medical services in the hospitality and tourism sectors is growing. According to the Global Wellness Institute, wellness tourism is expected to see average annual growth of 7.5% through 2022 – and with wellness accounting for a considerable 58% share of global health expenditures, this market certainly warrants attention. Whether it be preventive approaches in the interests of general health, such as diet and fitness, life coaching or stress management, or providing an environment that is conducive to a speedy recovery from a specific ailment, today’s guests expect a well-rounded package.