Lausanne, 18th July 2022 – Leading Swiss universities and tourism actors are coming together in a flagship project to improve resilience, competitiveness and innovation in Swiss tourism. EHL Hospitality Business School is coordinating the CHF 5.489 million project, co-funded by Innosuisse, on behalf of six academic institutions and 32 diverse industry partners.
The Resilient Tourism project, promoted by leading Swiss academic institutions is funded by Innosuisse and contributing partners such as SBB, Swisscom, HotellerieSuisse and more (see full list of partners below). It aims at supporting the datafication of the travel sector in Switzerland.
The flagship initiative is built around four independent but interconnected projects aiming at creating a National Data Infrastructure for Tourism to connect data producers and providers with data users (1st project) in order to develop innovative services, business models and processes (2nd project) to design resilient tourism systems in line with the objectives of the UN Sustainable Development Goals (3rd project). This will be supported by the coordination, orchestration and communication of existing experiences in order to leverage current knowledge among all tourism stakeholders in Switzerland and produce shared knowledge (4th project).
This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.